Sunday, June 30, 2013

Survival and Development : the Thinking of Industry Websites


Related industry professionals talk about the survival of B2B trade website, speaking about this, most half B2B business website is the enterprise network marketing platform, and half is media industry, especially for niche B2B industry website. So most B2B trade website mode of operation and comprehensive portal, professional portal is very similar in many places, this is also the biggest difference with integrated B2B web site. Whether new B2B website, industry and business for many years, established B2B business website; Both in terms of search engine optimization (seo), user stickiness, knowledge marketing, or from the user needs to meet, many aspects, such as business model building, quality content is always the foundation of all things, is a B2B business website survival.

Vertical industry websites, mainly through the provision of trading consultancy membership fee, at the same time due to the specialized vertical industry website, target audience, this kind of industry web site advertising revenue than ordinary web portal. However, at present, the industry website survival is not main problem, but development has become a bottleneck. Some site summed up industry development is facing three major problems: one is can not get the favour of risk investment, insufficient financing; 2 it is website start low, good and evil people mixed up, the competition is out-of-order; Three is the lack of professional class, at present most industries website founder are technical personnel, not insight into the industry professionals.

In 2012, as a well-known Chinese enterprise information service providers, Ming wan company ushered in the "China B2B union" the second anniversary of daqing. At the same time, the ministry of industry and information technology of small and medium-sized enterprise development promotion center, the ministry of commerce of

China international electronic commerce center, under the guidance of the China electronic commerce association, Ming wan joint more than 3000 industry websites co-hosted the "2012 China industry websites strategy development conference", the conference will be invited to government officials, experts and enterprise to discuss in-depth communication. Launch "China excellent industry websites and good selection" activities, and sets up the model enterprise, give play to the role models, and promote the healthy development of the electronic commerce in our country.

Main set four awards, the line network conference, respectively, in 2012 China's e-commerce star 20, 2012 China top 20 star of e-commerce services, star of China's e-commerce innovation 20, 2012 strong, in 2012 China top 20 e-commerce star of hope. For these awards set principle, Ming wan line group, said an official with the web conference website management order in order to standardize the B2B industry, promote the healthy development of the industry web site, as well as small and medium-sized enterprises to guide the customer to choose, high credibility, good faith management and innovative excellent in service industry websites, as China's largest small and medium-sized enterprise informationization service Ming wan group, based on the principle of fair and advance the meeting. Invites the industry web site to sign up to participate in the selection.

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