Thursday, January 23, 2014

Wardrobe customization has strong growth trend

By the national federation of industry and furniture trade decoration industry chamber of commerce in the staircase and custom home professional committee of the host of the 2013 annual meeting of custom furniture trade industry of China has in guangzhou grand meeting, and the national federation of industry and commerce and the related government department heads, industry experts and scholars, more than 500 national famous custom household enterprises, hundreds of custom common household designers and mainstream media involved, open again caught the attention of the industry to "customize" the topic.
Custom home has a long history in China, and even can be traced back to ancient chow period, with the development of the society, the human demand for household space more and more high, after entering the 21st century, Chinese demand for harmony home environment to create more personalized, combined with the characteristics of residential buildings in China, thus was born the including custom wardrobe, wardrobe, stairs, and many other relevant industry.
Authority recently issued a furniture trade satisfaction survey, the results show that 76% of users are not satisfied with the traditional furniture trade mode, with nearly 80% of the causes and custom related: household to decorate a style to incongruous accounted for 56%;Furniture trade size inappropriate cause low space utilization rate of 22%.That is to say, the custom furniture trade has become the industry the most potential business opportunities.The lateral sides can also prove that the consumer demand for customized furniture trade, custom wardrobe enterprises, of course, also can dig up the huge consumption potential.
In the market feedback, custom wardrobe has maintained strong growth momentum this year.In today's real estate market booming, personalized decoration style gradually by people chase after hold in both hands, custom wardrobe and at the same time as a sign of a kind of fashionable life.Chest consumers need is personalized instead of popular products, and will match the consumer whole decoration style, custom wardrobe is of course not.
After 80, the growth of the new generation of consumer groups, custom wardrobe for conform to the requirements of modern young people advocating personality, show ego charm in the high-speed growth.Industry veteran said in an interview with nine is building materials small plait, as people personalized consciousness enhancement, monotony of wardrobe has been on the market can not meet the needs of people increasingly diversified and consumers are starting to gradually preferred fit into the chest of his personality.Wardrobe enterprises will work harder in the "system" link, firmly grasp the prospect of unlimited business opportunities.

Monday, January 20, 2014

Packaging robot accelerates the development of food packaging industry

Packaging robot development present situation

Packaging industry robot foreign body weight by intelligent detection system, intelligent detection, packaging bags, transshipment manipulator robots, robot palletizing system and control system, etc.Mainly used for big volume, heavy objects, such as handling, loading and unloading and stacking.Packaging industrial robot is also used to clean out of the reach of the human body the packing of the product, such as food, medicine, especially the biological products and microbial preparation and harmful chemical raw materials.
In recent years, robot technology application in China's packaging industry gained substantial growth.With pallet, among them, packing and pick up and placed in the field of the application of robot technology is the most common, it is mainly used in the back-end packaging in the food packaging industry.In addition, with the technology of packaging industry automation needs, and the robot technology mature and the realization of the industrialization, the scope of robots has been increasingly widely used in packaging field.And packaging enterprise is known by more and more robots, the future will have more industry because of its flexible and reliable to use, many robots will replace the traditional equipment, become an important assistant in the field of packaging.

The necessity of packaging robot used in food packaging machinery

Packaging robot is widely used in the field of food, but also is necessary.First of all, our country should satisfy the needs of the development of the fast food packaging machinery and actively participate in international competition, we must break the industry situation of the "small, scattered, keep moving forward in the direction of the" advanced ".The personage inside course of study thinks, the future packaging industry will cooperate with industrial automation trend, on technical development toward the mechanical function diversification, standardization and modularization design, intelligent control, high precision structure such as a few directions.
Second, the food products have tendency of refinement and diversification direction, single varieties of large quantities of products less and less, and more varieties of small batch of products has increasingly become the mainstream.Under the trend of the environment, diversity, have a variety of switch function, can adapt to a variety of packaging materials and the replacement of the mold packaging machine can adapt to the demand of the market.
At the same time, most of the domestic food factory packaging work, especially the arrangement of more complex packaging items, such as assembly work is basically a manual operation, it is difficult to guarantee the unification of the packaging and stability, can cause pollution of packaged products.Some food manufacturers if the use of packaging machinery, is applied to a link in the chain of the whole package, such as the front packaging using mechanical packaging, then human will be used on packaging.Therefore, improve the level of the automation level and quality of the whole packaging chain, modern food production enterprises to implement GMP is very important one annulus.
The rapid development of food industry without the aid of packaging industry.Frequent food safety problems, the consumer puts forward higher requirements on food packaging.Its application in food packaging and packaging robot, avoid the secondary pollution of food, improve the production efficiency and reduce the enterprise cost, meeting the needs of packaging industry automation trend, but also promoted the packaging industry to further improve the level of automation.

Crane technology:Global engineering machinery industry cutting-edge technology

In 2013, the construction machinery industry is struggling in the market doubts, after 3 years of recovery.Market is slowing for engineering machinery enterprises provide a respite time, encourage enterprises to temporarily put aside the market battle, calm down and deep tillage technology research and development.This year, the global construction machinery giants have launched many refreshing, let users to the shock of the innovation of technology and innovation products.The following scan of these cutting-edge technologies.

Tower Crane


Lifting machinery zoomlion heavy scientific research system of successful international initiative super hung movable arm technology
To meet customers' more and more heavy, more accurate, "requirements of assembly, zoomlion construction crane company large tonnage crane B02 project in branch, under the guidance of technical experts and leaders at all levels, after 3 years of concentrated research and development, and after many test, has successfully implement international pioneered" luffing micromotion performance better, lifting capacity, high in place highly "super hung movable arm technology, the technology reached the international advanced level.
Lifting ability is the technology with the arm length of pure working condition of main arm rise by 10% - 30%, avoid collision in place highly increase 5% 10%, micro performance of millimeter.To achieve customer requirements of B02 project application 2.0 2.5 MW typical fan installation condition requirements, the more professional installation company for technical communication "experts" highly praise, and suggests that other products are widely used to affiliates.
The technology is mainly used for the installation of the wind power equipment, and can satisfy the petrochemical, municipal construction and other special, height and weight of large hoisting requirements.The technology can be used as independent modules installed in all kinds of crane arm, has wide application and popularization, has applied to B02, B01, etc on the large tonnage crane.
Zoomlion has super hung movable arm technology completely independent intellectual property rights, at present, has been authorised to core 2 invention patents, 4 utility model patents, the remaining three patents are in public stage.
PSS launch HookCam crane hook video system
PSS company launched HookCam fifth-generation products, a perfectly on the crane hook component directly, through the wireless transmission, provide stable image cab gunner video camera system.
The crane hook video system
The system for the operator from the Angle of the hook provides direct field of vision, eliminate the visual blind spot, makes the crane operators and corresponding field operators work safer, more efficient.
At the same time, the system can keep the cab manipulator real-time observation to the load speed and oscillation amplitude, to the operator about the current environment and potential safety accident more tips and perception.
Fifth generation products of the installation of the new features include a set of adaptable system, stylish design, more lasting battery, solar charge and a black box accident record option.

Monday, January 13, 2014

Inner Mongolia form the photovoltaic industry chain competitive advantage

Photovoltaic Wind Power Cylinder Capacitor


Set up photovoltaic industry in Inner Mongolia autonomous region under the policies of whole industry chain, photovoltaic manufacturing industry at home and abroad to Inner Mongolia agglomeration.Currently, Hohhot jinqiao, ShaErQin photovoltaic industrial park monocrystalline silicon production capacity of 11000 tons, are under construction in monocrystalline silicon production capacity of 29000 tons, photovoltaic power generation equipment 3.6 million kilowatts, Hohhot, has become the largest production base of monocrystalline silicon, initially formed photovoltaic manufacturing, semiconductor integrated circuit industry chain.


Hohhot to encourage original enterprise increases production capacity, the enhancement has housed the investment confidence of the enterprise, attracting domestic superior enterprises to jinqiao, ShaErQin photovoltaic industry park, at present the two park is preliminary already build up polycrystalline silicon, monocrystalline silicon, slice, the whole industrial chain components, photovoltaic power generation system, a number of patented technology used in the production, greatly enhances the whole industry chain competitive advantage.
 
Inner Mongolia zhonghuan solar material co., LTD., secretary of the party committee Qin Yumao told reporters, "the enterprise existing capacity to accelerate the release, to speed up the implementation in new projects, thanks to the autonomous region of photovoltaic industry support policy and power advantage, only electricity cost for this item, is in jiangsu and zhejiang area was reduced by 50% or more."The total investment of 4.3 billion yuan, at present, the enterprise has formed monocrystalline silicon production capacity of 10000 tons and 10000 tons, casting polycrystalline, wafer processing capacity of 1.1 million kilowatts.For speed up structural adjustment, the enterprise also gradually extended photovoltaic components, crystal sapphire rods, such as industry chain, is expected by the end of the 12th five-year business investment will reach 10 billion yuan, the formation of monocrystalline silicon production capacity of 20000 tons, 1 million kw at low concentrated photovoltaic power generation systems manufacturing capability, an annual increase of output value of 6 billion yuan.
 
To reduce the production cost through technical innovation, and photovoltaic industry in Inner Mongolia in an impregnable position in the shuffle of an effective way.In March 2013, shield Ann group decided to give its home-grown technology innovation has a significant contribution to the Inner Mongolia shield Ann photovoltaic technology co., LTD., the chief engineer JiLinXi amply rewarded 5 million yuan, the company using this innovative technology, make the polysilicon production costs have fallen to 120000 yuan per ton, lower than the market price, competitive advantage.Since September 2011, after the production of the ongoing technological innovation, shield Ann technology under the situation of polysilicon market downturn can still run normally.As of November 2013, 34 companies to apply for patents, license 11, a number of technology in the industry leading level.

China excavator industry seek new development in the New Year

China excavator
In the recently held 2013 machinery branch of China construction machinery industry association mining, mining machinery branch secretary-general Li Hongbao said, from a global engineering machinery product sales, a digger accounts for almost forty percent share, while China's excavator sales accounted for 60% of the world's excavator sales.China excavator market has become the engineering machinery enterprises in the future for the industry the commanding heights of the key market.
Industry big and not strong
Li Hongbao said, since the first quarter of 2010, domestic excavator brand's market share continues to rise, in the second quarter of 2010 is beyond the Korean brands, and in 2011 1 quarter more than the Japanese brand, 4 quarter of 2012 when the highest reached as high as 54%, but in 2013 the continuous decline.Specific, 1 ~ 2013 in September, China excavator market, Japanese brand achieve sales of 23552 units, up 2.6% compared with the same period in 2012, the market share is 26.7%;Korean brand in the first nine months of 2013 to achieve sales of 12833 units, compared with the same period in 2012 fell 1.3%, the market share is 14.5%;The European and American brands 1 to achieve sales of 13090 units in September 2013, rose 1.6% from a year, the market share is 14.8%;Homebred brand the first nine months of 2013 to achieve sales of 38888 units, fell 2.9% year on year, the market share of 44.0%.Single from the point of market share, excavator product in our country is still a big advantage.
But at the same time, as can be seen from the deep analysis, the overall level of China's excavator industry relative disadvantage is still in the market, there are still certain gap with foreign brands.Ability is prominent, homebred brand premium compared with foreign large difference, gross margin level is only 50% ~ 60% of Japanese, American, capital turnover of up to 80% of the foreign investment, production efficiency up to 50% of Japanese firms.Agent is also a soft rib of the restricted drivers industry development in our country, foreign brand accumulated over the years to master the most outstanding agents, weak agents become the bottleneck of domestic enterprises development and risk source.At present, our country engineering machinery agents have thousands, but the small scale, basic it is an agent operating multiple brands, only a single brand agents exist are few in number.Current some problem in our country engineering machinery agents main outstanding performance in the quality of employees, affiliate management problems, vicious competition of market, and capital recovery problems, these problems, also exists in the different level of excavator industry agents in China.
Risk dies


Li Hongbao thinks, at present, China's excavator industry the main risk is embodied in the following respects.One is the level of industry itself.In, large production capacity and production release of market risk, price risk is gradually accumulation;Enterprise self-discipline ability is low, zero down payment, extend the payment period, unlimited service commitments, malicious slander competitors such as behavior often occurs.According to the five industry benchmarking enterprises listed company annual reports in 2011 and 2011 and a half years, according to data from the annual report five companies combined accounts receivable at the end of 2011 than in 2010 increased by 94%, many companies accounts receivable growth rate at about 90%, compared with the same period 30% of the sales growth rate, growth in accounts receivable is far more than expected.By 2012, most companies in the industry accounts receivable increased by more than 50%, some companies even more than 100%.Since 2013, the situation has improved, but still should cause enough attention.Downstream customers YuQiLv high, resulting in debt to the default rate;Product inventory, still have large end users to buy new confidence;Demand recovery than expected, rising raw material prices, new products less profitability, and so on.
The second is the influence of the external environment.This is mainly embodied in the coal, steel, real estate and construction machinery, such as ties of excavator industry the impact of the development of the industry.As engineering machinery equipment needs one of "top" of the coal industry, after a series of integration, its production operation mode gradually towards the modernization, automation development, lead to demand for excavators and other construction machinery has fallen dramatically.Again recently, the state council issued the action plan for the control of air pollution, required by 2017, coal accounted for China's energy consumption is reduced to below 65%, which will demand for excavator inhibition effect.
In iron and steel, at present, China's crude steel output to about 1 billion tons, but since 2013, the domestic steel market demand is weak, the steel mills in order to protect the existing market share, are reluctant to cut first, superposition of a series of factors, the domestic steel prices continue downward.Slowly, market demand and relatively abundant supply, mining will lead to domestic iron ore plant is extremely low, thus affect the demand for excavators and other equipment.
In addition, the uncertainty of the relevant national policies, investment and credit as well as the sharp drop in real estate and other infrastructure investment factors such as lower than expected, have posed a risk to the further development of excavator industry.
The solution
Li Hongbao think, existing industries to avoid vicious competition, in the level of excavator industry to obtain a new growth point, should be innovative, combining short-term and long-term goals, making the excavator industry in our country can foster strengths and circumvent weaknesses, to consolidate existing advantages, and achieve better development.
Taken together, the excavator industry should pay attention to guard against risks, establish a good risk assessment and response mechanism, improve the relevant enterprises market impact resistance, mainly through the following several aspects.
First, adjust business strategy, strengthening the management of investment and mergers and acquisitions.All investment and merger and acquisition should be steering technology upgrade, the upgrade of industry upgrading and business models.To control the rate of assets and liabilities of enterprises at the same time, financially to set aside a larger space.This experience in neighbouring Japan has successful cases.The second half of the 1990 s, Japan entered the low speed growth.Slowing economic growth and investment have been slashed and the Japanese domestic market decline in demand.During this period, all domestic engineering machinery enterprise to carry on the management system reform and strengthening, especially to strengthen the financial system and cost management, and strict inventory reserves investment efficiency of construction machinery industry.These, boost Japan's construction machinery to complete industrial upgrading and enhance the global competitiveness.
Second, strengthen the cash management, consolidate the chain, strengthen the management of accounts receivable.
Third, promote enterprise mechanism transformation and management in place, and improve enterprise market impact resistance, a better foundation for the long-term development of enterprises.Li Hongbao think, need through technology, products and business model innovation, to reshape the foundation of enterprise competitiveness, so as to achieve the goal of risk resistance.This includes to develop its own core competitiveness, to promote enterprise independent innovation, under the big determination system of independent research and development, make the enterprise really strong in technology.
Fourth, to actively explore the international market.Foreign mining machinery market demand potential is tremendous, and the domestic excavator industry structural overcapacity is said or done, therefore the export of the additional boost China's excavator sales force.According to the Japanese engineering background and experience of the development of globalization, the yen, trade friction is directly trigger point, and rising costs and foreign broad market demand is the most fundamental driving force.These factors is also China excavator industry for the development of globalization, directly or indirectly.
Fifth, to support and help the development of local parts enterprises, it is the key to the excavator enterprises enhance core competitiveness.It mainly includes the encourage domestic r&d and manufacture of spare parts manufacturers, the host enterprises shall actively cooperate with and copy;Rely on the host make their own strength, independent parts or cooperative development system;Actively strive for international famous parts manufacturer built wholly owned or joint venture factory in China, solution components, cost, delivery, technical support and other key issues;Establish local parts of enterprise, and actively strive for national policy support for spare parts industry development and so on.

Inner Mongolia copper concentrate imports to rise significantly

On November 10, China's largest port - statistically released in Inner Mongolia, manchuria, November 1, 2013 enterprises in Inner Mongolia to import 337000 tons of copper concentrate, up 33.5% from a year earlier, the trade is $580 million, among them, the South American countries and Mongolian as the main source of imports.
In November, according to data from 2013 years ago, since the South American country of Inner Mongolia and Mongolia imports of copper concentrate as high as 165000 tons.In addition, the export of more than ten thousand tons of copper concentrate in Inner Mongolia have Turkey, the United States, Bulgaria, Australia, etc.

Manzhouli customs census and statistics department section chief leader, based on the analysis on the cause of the copper concentrate imports increased significantly when pointed out that the global copper concentrate refining processing fee (TC/RC) rising stimulated domestic copper smelting enterprises incentive to produce, so as to pull the imports of copper concentrate.In addition, copper output from all over the world continue to rise in recent years, the international market prices fall, this has also become one of the important factors that attract domestic companies to increase imports.


Learned, copper is one of the earliest human discovery and use of metal, copper concentrate is of low grade copper ore after beneficiation process to achieve a certain quality of concentrate, can be directly for smelting copper smelting.Over the past 20 years, due to the reduced ore grade, copper concentrate supply develops slowly, in recent 20 years, worldwide, the grade of copper from 1.45% to 1.12%.

Thursday, January 9, 2014

The global agrochemical industry recession in 2014

According to statistics, in 2013, the global agrochemical products sales rose 10.1% from a year (to dealer standard meter), to $59.16 billion.The increase of exchange rate changes on market share has played a significant role (in addition to the euro, the yuan and the Australian dollar, the dollar last year for the majority of the currencies in the world are rising).Most of the agrochemical market benefited from glyphosate rise in prices, especially in the americas and Asia.
    
In 2013, the global crop pesticide sales rose 1.9% year-on-year, to $6.495 billion, the crop protection market share has increased 11.2%, to $52.665 billion.In real terms, the inflation and currency factors into account, the crop protection market sales increased by 9%, compared to the same extent as in 2012.
    
For a long time, Europe is the world's biggest agrochemical products in the market, in 2013, the region has completed beyond, at the same time, it becomes important to the growth of the global agrochemical market pull factors.
    
Most of Asia market is better than in 2012, sales increased 1.3% (14.6%).The growth of the agrochemical market mainly pulled by countries such as China, Indonesia and India.
    
Outlook, according to Phillips McDougall predicted that in 2014 the global agrochemical industry or worse than in 2013.Crop harvest in 2013 (especially), led by corn and soybeans, and crop prices or will decline.Cotton and rice prices are falling, wheat and rape is slightly better than other major crops, in the European market release a positive signal.Farm economy is now in the global positive, but the short-term outlook is unclear.

Domestic demand is slowing and rubber futures fell to a record low

On January 7th, big news triggered a slowing domestic demand market panic.Futures markets down than up, less drop rubber futures in the lead.


Rubber main contract. 7, 1405 opened at 17575 points, to maintain low shock, to close a wave of the diving, and finally closed at 17245 points, down 3.01%.In trading, clinch a deal the 439186 hands throughout the day, position 226854.Rubber main contract downward trend has been clearly established, combined with the weak demand, empty single can rest assured.


On January 3, natural rubber, latex at 17800 east China to 17800 yuan/ton, Thailand 20 standard glue at $2310 to $2360 / ton, Malaysia 20 standard glue at $3200 to $2360 / ton, Qingdao bonded area's standard 20, reported $2300 to $3100 / ton.Thailand tobacco sheet at $2490 to $2530 / ton.In terms of composite adhesive, Thailand standard plastic or composite plastic price of 16497 yuan/ton;Thailand piece of gum or tobacco smoke compound rubber price of 17782 yuan/ton.According to the rubber manufacturers association (RMA) has predicted that 2014 U.S. tire shipments total demand for 302 million, up almost 2% compared with last year.Another, according to the China association of automobile manufacturers to November, 2013 in mainland China car accumulative total production volume of 19.99 million and 19.86 million respectively, year-on-year growth of 14.3% and 13.5%, 9.8 and 9.5% grow faster than the same period last year.


Future, expected rubber bullish factors is ready for the Spring Festival, the whole latex was started in late November 2013 stop cutting, the purchasing and storage.Negative is Thailand production of seasonal growth, the high inventory of the previous period, the warehouse receipt continues to increase, the store/store allows 2014 new glue, Qingdao bonded area library circulation restrictions lead to the traders spot.At the same time, because the rubber output growth is greater than the consumer, the rubber, the situation of excess production capacity in the short term is difficult to improve the rubber producers in Thailand, Indonesia, Malaysia and Vietnam rubber prices down further.For the domestic spot market, the market offer continued to slide, downstream demand is weak, the factory real single light volume.In terms of supply and demand, international market supply of rubber is constantly increasing, the supply of domestic latex into the seasonal atrophy.In December of 2013, China's manufacturing PMI data, according to the real economy recovery, lead to the spot market overall weak demand, spot prices falling.From the technical side, Shanghai rubber 1405 contracts below 5 daily average line line, seeking short 17000 first-line support, advice based on 5 daily average line on every high short light open trade, to break the 17400 mark for the stop.

In 2014, pesticide industry both opportunities and challenges

At the end of 2013, the central rural work conference proposed "the Chinese rice bowl firmly end at any time on their hands" and ensuring the safety of the people "on the tip of the tongue" of the two themes.Pesticides in ensuring China's grain production plays an important role, is also the important factors influencing the safety of agricultural products, so the industry analysis, pesticide industry has many opportunities in the future also is faced with more severe challenges.
    
In view of the requirements put forward by the central rural work conference, China pesticide industry association will ChangSunShuBao said that chemical pesticides in the future will still play an important role in grain production.Chemical pesticide has the positive and negative two effects: the positive role is to be able to guarantee grain production, make your job at any time of the Chinese people firmly side in her hand;Negative effect mainly reflects on the effects of food safety.At present our country the pesticides most for efficient and low toxicity pesticides, problem of the product itself is not big, the food safety problems, mostly because of farmers lack of common sense, or knowingly blindly pursue benefit, use, abuse of pesticides.The future countries may pay more attention to the guidance of scientific and medical treatment to farmers, so they can correct use of pesticides., drugs such as within a reasonable interval in strict accordance with the scope of pesticide registration administration, etc.It is higher, to the requirement of professional cooperative organizations like have more responsibilities.Another country for pesticide product traceability, sampling efforts will also be more big, once appear problem, economic punishment will be tougher.
    
Hayley, pharmaceutical group vice President GeDaPeng believes that in the continuous upgrading of the chemical pesticide, companies are also constantly looking for environmentally friendly formulations, production of low toxicity, low residue of pesticide products.At present the country a lot of regulators to pesticide, regulation is very big also.Food safety problem is a lot of improper use of pesticides, the future government will pay more attention to the guidance of the scientific and medical treatment for farmers, such as organization more science and technology to the countryside, scientific lectures and other activities.TongFang rule is also a way to ensure the safety of agricultural products, but the current government policy on pesticide procurement management is not perfect enough, may be modified.Pesticide enterprises plays an important role in ensuring food security production, more responsibility in the future.
    
In view of the related policy and financial support, shaanxi HSBC Wang Aifeng source agriculture science and technology development co., LTD. General manager thinks, ensure food security and safeguard for rice, corn and wheat, the main food crop safety is the key.From the government level, the policy may subsidies will be more, will be more timely and TongFang rule will be more professional.The current subsidy policy has certain defects: give money, serious enough, unable to raise farmers' values;For pesticide products, also can have the product cannot be enough to reach farmers.If the government can entrust a specialized organization directly for TongFang rule, is the most effective way to solve the problem of plant diseases and insect pests, but the need for more government subsidies.

Tuesday, January 7, 2014

Children's clothes market si hot and Fight for channels become the focus

From each big clothing brand has released half annals, although part of the company's overall profit is not ideal, but children's wear plate is another heaven and earth, has become the clothing enterprise camp back to warm.Analysis of the personage inside course of study thinks, because each big clothing brands have bet on a children's clothing, "the market is big, high profit, competition pattern has yet to finalize the design" is the main reason.As the coming of the baby boom for the fourth time, children's clothing market consumption demand will continue to rise. 
Nowadays, is a hot phenomenon, high low-end market add children formats, brand clothing enterprise purchase children, children's brand channel sinks - all businesses are bullish on children's consumer market.
Luxury Gucci, Dior, Fendi, Aramni, Burberry, children began to develop the Chinese market.And semir, 361, ZARA, H&M, GAP and other fashion brands and the children's market as a new profit growth point.In a sense, children's channels to each business is becoming a new hot competition.
Children's clothing channel sinking
Results showed that semir in the reporting period, its profit growth of almost all by the children's clothes.
Belonging to the children's wear brand of fast fashion brand semir had became the semir "hero".Data show that in the first half of semir clothing business income is 2.725 billion yuan, up 8.51% from a year earlier, the net profit of 284 million yuan, up 14.4% from a year earlier.Among them, the children's clothing performance is so attractive.

Results showed that semir in the reporting period, its profit growth of almost all by the children's clothes.Children's revenue rose 23.2% to 895 million yuan, accounting for the proportion of total revenue from 28% in 2011 to 5% to 5%;Gross margin year-on-year increase of 1.64% to 41.09%.Over the same period, casual wear is still weak, is in the process of to inventory, revenue slightly increased by 2.56% to 1.803 billion yuan, a significant decline in gross margin of 4.63% to 32.67%.
In this case, in order to further improve the performance, semir has begun its channel sinking strategy of children's products.
The personage inside course of study analysis, semir own judgment, yapping brand in children's clothing industry brand awareness, market scale and business performance, etc., have been ahead of the competition.In the children's clothing industry is still in the background of rapid growth, bala bala will continue to keep high speed growth.
"We now have begun developing four wire channel."Sen Ma Nafang, head of the investment in the region to the China business news "reporter said," in zhejiang province, have begun to have a town set up a yapping stores."Semir founded in zhejiang, the national market, its degree of recognition in zhejiang children's wear ring is higher.
"In hangzhou, wenzhou and ningbo has already begun to attempt was doing township market sales."These people said, "there is no jiamingfei, premiums, mainly storefront fitment and the cost of the purchase."For this attempt, the merchants controller tells a reporter, "try county town market, franchisees input costs in the hundreds of thousands of yuan, often fluctuates in 600000 yuan."
Of course, also is not the only threshold of $600000.We have learned, semir company to barak barak franchisees, site area of more than 80 square meters, in the township market, would be able to do children's clothing business developers tend to choose a good location and size of the stores.In addition, bala bala needs franchisees before ordering, spring and autumn order products all the year round.Company related data show that the products need to order in advance, and with fifty percent of the purchase price."
In fact, fifty percent stock this threshold, relative to the into the price of the brand, has relatively high.The reporter understands, usually of brand dealers purchase price of thirty percent, also a lot of luxury brands in the domestic dealers replenish onr's stock price by thirty percent.That is to say, fifty percent pleased to determine the yapping franchisees sales speed, and the discount level and inventory scale.
Reporter in Beijing some yapping stores in the mall to see, usually underground part of the franchise store location in the large shopping malls, does not show advantage on discount.So, in order to further improve the business performance, channel sinks and expansion to become one of the main efforts in the direction of the future.Is the same, 361 children accounted for 10.4% of the group's turnover, than the accounted for 7.5% of full year 2012 has improved significantly.361 children's clothing store is in a big expansion, children's clothing stores has reached 1678, a net increase of 88 in 2012 by the end of 1590.
In addition, children's clothing store anta also entered the fast development, in 2009 only 228 children's sporting goods store, 2013 NianZhongBao this data has amounted to 811.And step according to the plan, to in the 234 cities by 2014 about 300 retail locations, than the company about 150 retail locations in the first half of the final growth nearly doubled.
Sell is the children's clothing LTD
In recent years, all the Chinese children's clothing consumption present a double-digit growth, children's clothing became a new growth point of the development of the clothing industry.
The reporter learns from people familiar with the place, wanda shopping mall has just finished a new season of competitions.And the biggest highlights of the competitions is wanda will expand the size of the child formats and forms from children outsourcing form gradually transition to the status of the children's proprietary materials.
Brand marketing expert Marine told reporters: "wanda's plan is the main store formats, built several children won't do your own brand, but this year will expand on the investment scale and strength."
In recent years, all the Chinese children's clothing consumption present a double-digit growth, children's clothing became a new growth point of the development of the clothing industry.
The 2010-2015 Chinese children's clothing market competition analysis and investment outlook report shows that China will be in the third baby boom (the first in the 1950 s, the second in the early 1980 s), to the birth number will peak in 2010.After a few years increased rates of neonatal average birth rate remained at about 15%, increased 2 ~ 3 Wan Xinsheng children each year, to 2010 newborn babies born on the basis of the number will be born in recent years the average doubled.Children's clothing market competition has become the garment industry focus and a new blue ocean, has become an indisputable fact.
According to the zhongshang intelligence research data show that by the end of 2009, China in 246 million, the number of children aged 0 to 14 2009 China children's wear market size of 68 billion yuan.By 2015 Chinese children's clothing B2B market size can reach 140 billion yuan, from 2010 to 2015 Chinese children's clothing market scale will continue to keep the average annual compound growth rate of 12.6% growth. 
In dalian wanda group co., LTD., chairman wang jianlin on China's rich list first, wanda square pattern again the attention of the industry.Wanda twice this year to make adjustments, one is to cancel the inside of the square clothing forms, reduce competition and myriad department;Another adjustment is to increase children's forms, because the children's clothing has already formed the consumption climate and related fields.
"Wanda library has set up a brand, for each new store development, need to have more than 85% of the brand from the library. The pattern of wanda merchants, brands to enter the wanda, need to enter the first wanda brand in the library, to have the opportunity to enter the wanda commercial circle."Marine told reporters, in a sense, in wanda children forms growth at the same time, how to use wanda "bus" has become a lot of children brands thinking of problem.

Network channels to supplement
Relative to barak barak only fifty percent discount price, network channels of children's clothing products are cheaper, some brands even abandoned the offline channel, focus on expanding network channels.
With traditional clothing sales the difference is that only fifty percent of the sale price relative to barak barak, network channels of children's clothing products are cheaper, some brands even abandoned the offline channels, to develop the network channels.Semir has reportedly plans to acquire the network children's wear brand green box, this also is offline children's wear brand to break a path of online sales channel.
Network is the first development of children's wear brand green box stores, China merchants join channel model development, but the founders ms wu felt the pressure from the start. 
Although sell is the same price and offline dealers, but in the order meeting in April 2009, dealers and she stopped challenge requires an e-commerce business, and in order to coerce.At this point, ms wu miss DE mode under the management of offline every year more than 70 franchisees to create with the turnover of more than 1000 1000 yuan, while online sales only hundreds of thousands of yuan.
However, after much thought, ms wu finally decided to "cut off" the national more than 100 children's clothing store, at the cost of the resulting the inventory backlog of more than 10 million yuan.Ms wu said, the most difficult time in the company, its account only 200000 yuan.
"We do brand do very tired."Ms wu told reporters, "unlike the well-known network mall, can put the most energy part of outsourcing, such as someone to outsource logistics."In the green box the whole operation process, ms wu will advance organization to have exclusive design team, the designer part from abroad, then also find domestic suppliers are responsible for the middle of the production process, while his grasp the ends of the smile curve upward, design and sales.At present, the green box in children's clothing sales network, to reach tens of millions of dollars a year.
Had earlier rumours, semir plans to acquire the green box, but was quickly denied the green box.Ms wu admitted that some offline brand did find in the green box, in order to learn the green box sales model.