Marine steel is looking forward to the early stage of the huge market potential

The maritime event for 4 days before the 17th China international maritime convention concluded in shen.Event many bright spots and hot spots, is left to the domestic shipbuilding industry, Marine engineering equipment manufacturing industry, steel industry thinking and exploration.From global goals focus on China again, looking forward to "China factor" to show avatar, signal, shipbuilding industry, Marine equipment manufacturing industry in our country are promising potential market is huge, ship steel upfront can still look forward to.


This session of maritime event of a major bright spot, the world famous maritime enterprises gathered in the exhibition, for China's shipbuilding industry said, came from Denmark, France, Germany, Greece, Italy, South Korea, Japan, Norway, Russia, Singapore, the United States, Britain, Switzerland, Spain, 34 countries and regions such as China's more than 1700 enterprises, including 16 countries and regions in the form of a pavilion exhibitors, since the previous exhibition, most foreign exhibition scale set a new record again.
According to the ship and ocean engineering of Shanghai society of Zhang Shengkun introduces to the reporter, since this year, the international shipping market shows continuous warming trend, according to British carat eriksson's latest report released by the international shipping market, the first three quarters of this year, the global total new ship orders tons in total for 1307, 30.22 million revision, the revised gross tonnage, year-on-year growth of 62.65%, among them, China's shipbuilding enterprises order quantity is 579, correction of 11.68 million gross tonnage, year-on-year growth of 83.35%, accounting for 38.6% of total global order, the first in the world.
Zhang Shengkun said, the Chinese government is very important for the sustained and healthy development of the shipbuilding industry, following the eighteenth big puts forward "construction of Marine power" strategic objectives, continuous introduced, our country has issued a number of industrial policy, guide the industry brand, to high-end, enhances the risk resistance ability of the enterprise and the international competitiveness.
For years in a row after the financial crisis has remained stable development of economy in our country, to give impetus to the development of maritime industry and energy, various sea giants, which attaches great importance to the layout and development in the greater China area, the more looking forward to "China factor" can play a greater role in the current situation.
The exhibitors at the fair, foreign to China shipping (600150, shares) equipment market said, a British exhibitors China metallurgical newspaper reporter interview said pointing at the booth of the new engine, they brought a new Marine engine company, has a compact structure, wide range of nominal power, the company annual output of 85000 engines, mainly exported to Europe, South America and other regions, is now turning to the Chinese market, sold in China last year four, 50 units, mainly sells to some small shipyard, shipyard in the majority.
Also called scania sales (China) co., LTD. Marine engine, engine sales manager of China metallurgical newspaper reporters that they have confidence in the side of the market, there are many Chinese diesel engine manufacturers use their company production engine, cylinder liner and other Marine parts.
See, the exhibitors are very favour of China's market, looking forward to "China factor", to increase their product sales in China.
Another highlight that the maritime event, China's Marine equipment manufacturing industry rapid development, become the focus of a large of the exhibition.Transport companies and shipping industry two groups during the exhibition displaying its strong product with the latest technology.Such as "offshore oil 981" 3000 m semi-submersible drilling platform, VLGC83000 cubic cooled liquid gas ships, 186000 tons of capesize bulk carrier, lane 1400 seat / 2000 meters passenger ship roll, manned submersible, jiaolong "deep sea continental shelf 6" deep sea semi-submersible drilling platform, the independent brand CHD622V20, CJ46 type diesel engine 350 feet jack-up drilling platform, 8000 parking Spaces, PCTC ships, the deep space station, water down body system, API - C ocean engineering crane, 220000 cubic meters of electric propulsion LNG ship, 16000 cases of container ships and other "star" product, is with independent intellectual property rights, reached the international advanced level of high-end products, representing the highest level of Marine industry in China.
The personage inside course of study introduces, the Marine equipment manufacturing industry booming, Marine engineering equipment market is very active, the first three quarters of this year, China enterprise of various kinds of platform's 40, 61 Marine engineering ship, undertake Marine engineering equipment orders totalled $8.752 billion, year-on-year growth.Not only that, China's construction of Marine engineering equipment product diversification trend, the mainstream of Marine engineering equipment, floating life platform, drilling auxiliary equipment such as segmentation Marine engineering realization of production equipment.
Orders surge jack-up drilling platform, such as Shanghai waigaoqiao shipbuilding co., LTD., dalian shipbuilding heavy industry group co., LTD., and other domestic ship backbone enterprise undertake the orders of global market share of nearly 49%, more than Singapore, become a jack-up drilling platform performance most prominent countries.
At the same time, in the field of floating platform for life, represented by cosco shipping engineering group co., Chinese companies are gradually formed.In 2012 for $400 million of two submerged life platform orders;In the first three quarters of this year, following the category 3, worth $570 million, accounting for 42% of the global market share.
From this session of big maritime event appeared a series of bright spots, hotspot and focus, as can be seen in China, the Chinese enterprises in the global Marine equipment market share significantly improve, order intake accounted for 22%, the attention of the world.
Ship transformation of manufacturing industry development, the appearance of Marine engineering equipment, not only boost the ship steel and sea tooling spare steel market demand, also put forward higher request, the steel industry is a challenge, and opportunities.
Some domestic and foreign exhibitors at the conference, a reporter to interview, the domestic shipbuilding and Marine engineering equipment manufacturing enterprise basic adopts domestic Marine steel, but some high-end steel products still need to import.Some exhibitors said, deepwater semi-submersible drilling platform is widely applied in the depth of 500 meters above the waters of deep oil and gas development, due to long-term fixed work, and to face extreme sea condition of wind, wave and flow, to ensure the safety of personnel and equipment, strength of platform structure is put forward very high requirements.At the same time, considering the economic platform, provide greater variable load, therefore the platform structure widely used high strength steel, 36 kg of ultra-high strength steel.Some use has a higher strength of ultra high strength quenched tempered steel.
Ocean engineering quality of steel used in the equipment manufacturing industry not only need to seawater corrosion, also needs to withstand voltage, need strength and thickness increase with more, for the medium thickness plate, ship plate, corrosion resistant plate, pipeline steel, stainless steel of high strength steel, and so on, needs, will have obvious ascension.Among them, the ocean shipping industry involved in large oil tanker, bulk carrier, container ship hull form, such as fishing fleets to fishing vessel tonnage is promoted, and the development of Marine fisheries and maritime rights and sovereignty, need synchronous boost from fishery management, surveillance equipment capacity.
Marine economic development embodies the steel demand is big, the characteristics of the high requirements for steel quality.For example, drilling equipment, Marine engineering equipment contains Marine floating production storage and offloading vessel equipment, Marine engineering work, such as steel consumption is huge, as 150000 tons of offshore floating production storage vessel FPSO steel quantity train about 30000 tons, a certain scale of steel weight of the offshore oil platform in 09000 tons or more.As Marine economy, a microcosm of Marine engineering equipment manufacturing industry, has reflected a great amount of steel market, besides there are offshore wind farm, LNG ship, energy efficient and environmentally friendly ship and special ship, ocean fishing ships, such as construction of ports and so on.
At the conference, foreign sea tooling standby mainly thick steel plate, steel plate production of foreign main direction: the yield strength of 420 mpa to 460 mpa high strength steel plate and yield strength of 550 mpa to 780 mpa of ultra high strength steel;High fatigue limit and high anti-crack properties, thickness of 45 mm - 80 - mm thick plate and the thickness is 80 mm - 80 mm thick plate;Heat input of 80 kj/cm - 150 kj/cm large heat input type steel plate and heat input of 200 kj/cm - 600 kj/cm extra large type plate heat input;Corrosion resistance, wear resistance, low temperature resistance of thick plate.
The national Marine economy development "twelfth five-year" plan "the national planning determines the" twelfth five-year "period" Marine GDP grew by an average of 8% in 2015, the proportion of GDP reached 10% "of Marine economy development main goal.Planning the implementation of the process will be very impressed for steel industry, helps to boost the demand of hong kong-listed increment, prompted the upgrading of iron and steel industry, the hong kong-listed a positive role in promoting development.
From this session of China international maritime convention's message and presents the bright spot, can feeling in 2014 and the "twelfth five-year" period, China's shipbuilding industry, Marine engineering equipment manufacturing industry in the transformation and upgrading of development, the domestic ship steel tooling standby steel wide prospect of market and the sea, there's scope for domestic steel.

Feather raw materials rose twenty percent custom clothing to reduce the price

In the first half of this year's avian flu menacing, duck down goose down, etc. Raw materials rise in price.Some experts predict that this winter down jacket price will be rise sharply.However, the reporter visited found that custom down jacket price not only not risen, and even fell slightly, a number of shopkeepers questioned said, "did not dare to rise in price.
Rising costs custom shop did not dare to go up
"Dare to rise in price, a higher business would be much less."Beside at zhongnan university of economics and custom for six years down jacket business ms xu said.
"Business is worse than last year."Ms xu, feather and other raw materials prices rose by about 20% compared to the same period last year, customize a down jacket, the price is in 300 to 800 yuan between.
"Custom profit space are falling down, but we can't raise the price of the down jacket."Hankou Huang Xiaohe road rag street a custom down jacket owner ms wong said, "in recent years, influenced by online expansion, custom shop business is inherently difficult, once the price, that is tantamount to give the customer to others, want to wait until the weather is cold, business will get better gradually."
"The most common down, one or two 40 yuan last year, up to now two 50 yuan a, better feather rose by 100 yuan, compared with the previous two years doubled the price."In rouge road do custom down jacket business Chen said, raw material prices soaring in recent years, especially in the first half of this year have risen, now prices are falling, but the overall increase in the cost a lot.
Refurbished order more customization

"Winter comes too late."Custom in rags street down jacket business, Mr. Zhang said, he is one of the few remaining customized rag street down one of the owner.Affected by the weather in November this year he received orders less than last year more than half.
In specializing in winter clothing sales of the shop owner ms song also said that this year the weather is too warm in winter, the impact on the whole winter clothing market is very big, "estimated sales declined by forty percent".
In addition, custom store labor price is also on the rise.Please do clothing store, ms xu said, a day at least want to open the salary of 100 yuan, up about ten percent from last year.
In costs, climate, and under the influence of artificial factors, down jacket market than usual quiet a lot, but better than usual refurbished down jacket orders.
Ms xu said, received orders this year, refurbished down jacket accounted for sixty percent.
Much rouge road and rag street shopkeeper also said that this year more than receiving orders from renovation of custom orders, prices ranging from 150 yuan to 200 yuan.

The Five Elements of Men's Clothing Industry to Win in the Future Market

One, advancing with The Times occupation of Shopping malls
Is slightly jun strategy management consulting: currently, men's clothing market sales channels mainly stores, especially in commercial street on both sides of the separate shop stores, shopping stores and counters is complementary.But with the development of the era, consumers spending habits changing, the innovation of new business model, will affect the consumption characteristics of the special times.At present, the main force of consumer has since after 50, 60 to 70, 80, after, after 90, such as the consumers, the latter consumption ratio will be bigger and bigger, become the mainstream of the social consumer groups.New business models, such as Shopping malls, beer and skittles through-train, very suitable for they advocate fashion simple way of life, way of thinking and resource integration.Therefore, men's clothing enterprises to open up and occupation all over the country with influence of large and super large Shopping malls, advancing with The Times of the clothing store location in consumption, catering, entertainment, leisure in one comprehensive large commercial plaza business circle will have broad market prospects.
Second, seize the essence connotation of men's fashion


Men's fashion is not the specific style, more is not dazzle beautiful color, clothing fashion is reflected in fabric, color, style, version type elements such as harmony, every customer because of their career, character, type face, skin color, shape, etc, have different requirements for fashion, fashion is a kind of different for each one.A fabric choice, a kind of deserve to act the role of the lap, the change of a version to streamline, or even changes in my collar, sleeves, buttons, etc, can be integrated into a kind of fashion factor.Men's fashion, the final show is a man's temperament of self-restraint and spirit, let a person with natural appropriate clothes and easy atmosphere.In addition, the continuation of fashionable also needs a clever, constantly into the elements of The Times, it is a common trend of the change, not sedulous affected, the extension and changes of design style, will let brand always leading the fashion trend, let the enduring vitality of the brand.
Three, accurate positioning customer product style
Men must seize customers to buy core requirements, that is, their own style of product positioning.Because everyone had a different interpretation of fashion, especially men, have a special liking to own style clothes, so the more time we should start from the deep needs of customers, targeted design and development, so as to get twice the result with half the effort.
Four, change concept promotion way for VIP customers
For VIP customers, we should not only focus on the customer's basic information, purchase frequency, consumption level, body size.For men's wear, we should pay close attention to its more professional features, dressed in style, subtle body these decided to customers to buy real judgment factors.Many men on the wear surface is not deliberately attention, but from the deep heart's core, everyone has a yearning for beauty, that gives us wide man with sales operation of thinking space, according to the characteristics of every customer and style preferences, find its costume style of accurate positioning, so as to make the customer business partner for the rest of their lives.
Five, the offline online progress to develop electronic commerce
After 80, 90, and even further in the future, the online market will be a regular sales channels and exist for a long time, the combination of online and offline market, can better adapt to social development, to win the market space not to.b2b marketing should pay attention to the following several aspects: (1) online product positioning and after 80, 80 after the mainstream online consumer groups consumption style such as demand;(2) the network marketing also need to be like a real body operation and planning, not casual as a collateral sales mode, carefully planning the online market promotion, strengthen the control of online commodity, increase the added value of products online, improve the quality of the virtual services, is the only way to win the network marketing.