One, advancing with The Times occupation of Shopping malls
Is slightly jun strategy management consulting: currently, men's clothing market sales channels mainly stores, especially in commercial street on both sides of the separate shop stores, shopping stores and counters is complementary.But with the development of the era, consumers spending habits changing, the innovation of new business model, will affect the consumption characteristics of the special times.At present, the main force of consumer has since after 50, 60 to 70, 80, after, after 90, such as the consumers, the latter consumption ratio will be bigger and bigger, become the mainstream of the social consumer groups.New business models, such as Shopping malls, beer and skittles through-train, very suitable for they advocate fashion simple way of life, way of thinking and resource integration.Therefore, men's clothing enterprises to open up and occupation all over the country with influence of large and super large Shopping malls, advancing with The Times of the clothing store location in consumption, catering, entertainment, leisure in one comprehensive large commercial plaza business circle will have broad market prospects.
Second, seize the essence connotation of men's fashion
Men's fashion is not the specific style, more is not dazzle beautiful color, clothing fashion is reflected in fabric, color, style, version type elements such as harmony, every customer because of their career, character, type face, skin color, shape, etc, have different requirements for fashion, fashion is a kind of different for each one.A fabric choice, a kind of deserve to act the role of the lap, the change of a version to streamline, or even changes in my collar, sleeves, buttons, etc, can be integrated into a kind of fashion factor.Men's fashion, the final show is a man's temperament of self-restraint and spirit, let a person with natural appropriate clothes and easy atmosphere.In addition, the continuation of fashionable also needs a clever, constantly into the elements of The Times, it is a common trend of the change, not sedulous affected, the extension and changes of design style, will let brand always leading the fashion trend, let the enduring vitality of the brand.
Three, accurate positioning customer product style
Men must seize customers to buy core requirements, that is, their own style of product positioning.Because everyone had a different interpretation of fashion, especially men, have a special liking to own style clothes, so the more time we should start from the deep needs of customers, targeted design and development, so as to get twice the result with half the effort.
Four, change concept promotion way for VIP customers
For VIP customers, we should not only focus on the customer's basic information, purchase frequency, consumption level, body size.For men's wear, we should pay close attention to its more professional features, dressed in style, subtle body these decided to customers to buy real judgment factors.Many men on the wear surface is not deliberately attention, but from the deep heart's core, everyone has a yearning for beauty, that gives us wide man with sales operation of thinking space, according to the characteristics of every customer and style preferences, find its costume style of accurate positioning, so as to make the customer business partner for the rest of their lives.
Five, the offline online progress to develop electronic commerce
After 80, 90, and even further in the future, the online market will be a regular sales channels and exist for a long time, the combination of online and offline market, can better adapt to social development, to win the market space not to.b2b marketing should pay attention to the following several aspects: (1) online product positioning and after 80, 80 after the mainstream online consumer groups consumption style such as demand;(2) the network marketing also need to be like a real body operation and planning, not casual as a collateral sales mode, carefully planning the online market promotion, strengthen the control of online commodity, increase the added value of products online, improve the quality of the virtual services, is the only way to win the network marketing.
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