Foreign Study agency predicted China leather hard luxury will be zero growth in 2014

Pr company Ruder Finn Ruder and market research firm Ipsos Group Ipsos jointly issued the 2014 China luxury report last week, the report pointed out that in 2014, mainland China and Hong Kong areas of consumer demand for luxury goods consumption steadily development momentum.Report also showed that over the next 12 months, the mainland consumers to watch, leather handbags, jewelry, shoes, and the demand of alcohol and flat in 2013, senior makeup and fashion category increased invested.
The report based on the survey of 1800 consumers in mainland China and Hong Kong area, respondents to a Chinese line, and has the development potential of the secondary and third line cities, consumers respectively 25%, 32% and 27% of the total sample.Mainland Chinese respondents average annual household income in 290000 yuan, Hong Kong respondents average annual household income in 970000 Hong Kong dollars.
Ipsos Group Ipsos executive director Simon Tye, said: "Hong Kong 2014 consumers' willingness to spend and flat in 2013, Hong Kong's luxury market is still full of challenges. Hong Kong consumers want in shopping when retailers can provide more value. And in mainland China the demand for luxury goods consumption is still strong, especially for fashion and cosmetics. Consumers more and more mature, we can see that China is on the rise to the requirement of uniqueness, they want to get the service match the cognition and experience."
Ruder Finn Ruder and market research firm Ipsos Group Ipsos last week jointly issued the "2014 China's luxury report, the report said China's consumers growing maturity, consumer motivation is diversiform, expand consumption category, no longer focus only on big-ticket items, by the market at the early stage of the development of" taste "show start towards a new stage of know appreciation;Travel outside the territory of high growth and high quality services to attract more overseas Chinese consumers;At the same time the growth of consumer confidence in online shopping.Report said Chinese consumers tend to buy in Europe wrist watch with less alcohol, in Hong Kong to buy jewelry, leather handbags and cosmetics.Local market sales personnel lack knowledge and unsatisfactory customer service makes the consumers preferred shopping overseas, 92% of Chinese consumers are not satisfied with the service of the brand in the domestic market.
Rod, managing director of pr China, senior vice President of ms ShouYuYing said: "with the maturity of the market, Chinese consumers begin to know and understand more luxury products category and knowledge, they are looking for a real can meet their growing expectation that match the brand experience. And now, they enjoy a real luxury in overseas consumer shopping experience.
In purchasing channels, the report said that although the brand stores still in mainland China and Hong Kong, but both for luxury goods online shopping consumer interest and confidence in the growth is remarkable.36% of mainland China and Hong Kong area, 34% of respondents expressed a willingness to buy luxury products, through the network, respectively 22% and 22% compared with 2012.Trust is the network shopping one of the key factors of success, 52% of respondents from China said friends and discussion on the social media is a standard of judging e-commerce site, the good faith or not, while 31% of Hong Kong respondents will be more trust from the third party certification.Other factors, 81% of Chinese respondents thought the network shopping in commodity after-sales service is the most important, while 88% of respondents from Hong Kong whether value goods online display more convenient.