The trend of LED lighting design industry under Mobile Internet

The trend of LED lighting design industry under mobile Internet is shiftng rapidly,do you have realised?Today,we will discuss this problem.

Figures show that China's mobile Internet users has exceeded 800 million, and the mobile Internet users is more than 96%, and the data still maintained a high rising speed .Wakefree LED Research Group think, the present situation of big base of mobile Internet users is new opportunities of all industry market, as well as for LED design industry.

Wakefree LED Research Group thinks that, for the LED industry, mobile Internet will bring two major opportunities: In the application level, intelligent lighting and mobile communications have various combinations opportunity, which will provide users with better intelligent lighting experience;In the marketing level, weibo, micro letter technology platform will be based on mobile Internet rapid development, and provide lighting design and lighting products with new "micro" machine, in turn,it will introduce new products of LED lighting industry consumption trend at the same time.Is it the problem that LED manufacturers and developers should think about ?

"Control lighting by mobile phone software is part of embodiment of intelligent lighting. Wakefree Group indicates that, under the new opportunity, recycling the integration of lighting resources and there are more intelligent lighting business.For example,Philips and Ericsson, through the effective integration of mobile network and the advantage of LED lighting, "lighting - service" has make the city a common pattern.By this model, Ericsson could put mobile telecommunications equipment within the philips lamp light pole,and philips will provide the city with integrating of the LED street lamp Ericsson mobile telecommunications equipment;While mobile operators working with Ericsson can rent the space inside the light pole, for urban mobile broadband network architecture, improve data coverage and network capacity, so as to provide better mobile broadband services for citizens.This model not only simplify the construction cost, cost savings, and more conducive to the unity of the urban construction and orderly.

Mobile Internet and LED intelligent lighting can be more combination , such as by light signal achieving indoor accurate positioning and navigation has aroused the concern of the LED industry;Control system for control terminal lighting and meanwhile for real-time monitoring and gathering all kinds of lighting information, again through the cloud computing on large data analysis and processing, finally realizing the active inquiries, active control of lighting system, remote maintenance, security monitoring, and other functions;APP, based on LED intelligent lighting control products, will better provide service for commercial lighting project. Through the APP products not only strengthen the consumer and commercial lighting design environment interaction and experience,it can also help more for the merchant to collect the user information form the sales database.

Under the impetus of the mobile Internet, the business model of traditional marketing has lost competitiveness. As consumers are being in change, purchase behavior being in change and this shift is almost irreversible, LED suppliers' marketing reform must be on the way."Marketing" is becoming the experience of so many businesses marketing methods, Wakefree Trade Research Group thought that, using the emerging network platforms such as weibo, micro letter for lighting design industry marketing not only can save marketing costs, but are more likely to attract the attention of young consumers.LED Lighting design fully mix with the Internet, not only help to win a wider range of lighting industry, but also have the opportunity to guide consumption trend with LED lighting design.