Manufacturer integrated in the same boat, and seek common cause success.On February 22, 2014 in chongqing to yichang "century glory" luxury cruises, guangdong coagent electronic technology co., LTD., held its 2014 dealers attended the annual meeting and the 2013 awards.Coagent in a happy and warm atmosphere, the company partners with from all over the country more than 200 dealers held friendly consultation, comprehensive reviews and summarizes the 2013 years of sales and marketing work, this paper discusses the new development trend of industry in 2014, and issued 2014 manufacturers of new vision, new ideas and new models.
Industry of the new situation, both opportunities and challenges the dealer conference, vendors agree that the industry development in 2013 despite the rocky, but after the manufacturer cooperation, overcome difficult still get good grades;In 2014, influenced by many factors, the industry situation is still grim, but manufacturers cooperation and development prospects of remained optimistic and confident.
It is understood that in 2013, production and marketing of domestic automobile market for the first time the double exceeds 20 million, hit a record high, and in 2014, industry estimates ChanXiaoHui reach 22 million cars.Upstream industry of good posture will drive the car navigation downstream industry's vigorous development as a whole.
Conference that in 2014, after the car navigation with sales volume will increase steadily, but the installation business will forward automobile sales companies and 4 s shops;Will emerging new car electronic market opportunities at the same time.In addition, the front loading navigation with ratio gradually rise, the market potential is tremendous,Domestic car navigation enterprise overall strength to ascend, has initially accelerated into the front loading conditions.Overall, China's auto industry developing rapidly, automobile electronics industry changes fast, automotive electronic market space is huge, seize market opportunities.
In addition, the navigation price war is likely to continue in 2014, after the price competition, industry profits will decline significantly, and the industry
reshuffle will accelerate.GPS mobile navigation will be rapid development, the traditional machine car navigation after a larger impact wear market.Whereas the former market basically is still monopolized by foreign giants, strength of enterprises to enter the market the demand is higher;Automotive electronics industry has been relatively mature, joint brand has high barriers to entry.
The new marketing strategy: market yongjiaxian sanjing two
In 2014, is a good helper "Zeus plan" the thunder.Towards a new goal, new strides, good helper also puts forward the "market share, the whole offensive battle" new strategies.
When it comes to specific policy deployment, guangdong Wu Huayi good assistant general manager, said that the implementation of the new strategy into concrete is "close to the market, yongjiaxian sanjing two"."Yongjiaxian sanjing precision farming products, namely" category differences complementary products, product pricing in line with the market competition situation, advantage products sales promotion, differentiated product promotion;Precision farming channel, channel segment complementary advantages, category, the second level 3 city QiMao market, main business, build star 4 s 4 s shop, developing depot business;Precision farming, refinement of 4 s shop service standards, refine store service standards, strengthen the distributor's distribution.
"Two" is to strengthen the team, improving the capacity of regional overall planning control channels, three provinces category comprehensive ability to execute, internal and external system of cooperation and business management ability;Optimizing brand, promotion online interactive communication, focus on new media and network promotion, brand resources reasonable investment, optimize promotion resources one to one.
New technology products: pragmatic, innovation and integration
After years of silence, good helper of r&d industry noticed again.In the distributor meeting, all the partners are looking forward to this.
Luo Dajun President after doing market analysis when loading, said around 2014 host body electronics market and high-end car original screen upgrade derivatives are two important points, and after loading oriented business will adopt pragmatic attitude, optimize the combination, resource sharing, integration of value-added effect into full play.R&d department materialization product application, make the product more close to the market.Will intensify research and development of the new platform, before the products technical feedback.Host and body peripheral electronic collaborative development, form the whole solution.Company main business and wing's car networking emerging businesses such as collaborative development,strategic high ground layout.
Coagent Wu Huayi general manager revealed that in 2014, the "combination" can make good products, integrating the resource of good helper for all products, including host and peripheral products, adopt the "host + accessories + service" model,make differentiation competition, to adapt to the needs of the market.
Released in new product new technology link, the good helper, issued a integration, integration of contemporary communication, information and network technologies such as machine research and development, and said it would soon applied to the car and on to the market.Good helper electronic's win
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