LED lighting technology rapid progress, relative to traditional lighting form a low pressure zone
In the tropical ocean, due to the sun and the sea make the water temperature, water easily spread evaporate into water vapor in the air, so the tropical oceans on high air temperature and humidity is big, the air inflation due to high temperature, the density is reduced, the quality loss, and near the equator wind is weak, so it's easy to rise, convection, and at the same time around the relatively cold air into the supplement, and then rise, so circulates, will make the whole column both at higher temperature, lighter weight, smaller air density, this creates a so-called "tropical depression".
Flow of air is, however, since the high pressure to low pressure, is like water flowing from high to low, around the air pressure is relatively high in the air will flow to the lower part of the air pressure, and form the "wind".In the summer, because the sun point-blank area from the equator to the north, in the southern hemisphere of the southeast trade winds across the equator into southwest monsoon intrusion in the northern hemisphere, and the original of the northern hemisphere meet ne 'er, squeeze the air rising, increase convection, again because of the southwest monsoon and the northeast trade wind direction is different, met often caused fluctuations and vortex.Meet the southwest monsoon and the northeast trade wind caused by the radial with cooperation, and the original convection continue, has formed for depression spiral continues to deepen, speed up the flow to the vortex center also is to make the air around us, the faster the flow, the wind speed is big;When the surface reach or exceed the maximum wind speed 17.2 meters per second, we call it a typhoon.
Since the cuts lighting applications, LED technology is continuous rapid promotion in the photosynthetic efficiency, costs are falling fast, compared with traditional lighting advantage in increasing the and cumulative, lm / $far more than other lighting products, in the lighting industry, formed a full energy of the low pressure zone.
Yet channel costs, marketing costs, consumer cognition and a series of obstacles, the LED lighting energy has always been of the low pressure zone can not be released, the present that overcapacity in the low pressure with internal pressure, forcing firms to further compression profits, continued to expand and other lighting products of price advantage, and constantly eating into the market of traditional lighting, and expand the market size of LED lamps and lanterns, the cost per unit drops rapidly, LED the lumen of the price is more competitive.When the stress accumulation, cyclone convection to form a strong vortex, then, to a certain critical point, rotations of the LED industry is coming.
Ball steep light is the core storm, furniture store into a storm
In early 2013, LEDinside predicted leds have the opportunity to "crossing the chasm" in 2013, and predicted that the best way of crossing the chasm is "enterprise the best approach is to choose a kind of practical, mainstream and pooling resources to produce 100% of the whole product for them."Obviously this year's market reaction fully proved, the ball bubble lamp is such a product, because can large scale standardized production, the ball bubble lamp of lm / $quickly close to traditional lighting, which makes the ball bubble lamp of whole life cycle cost is greatly reduced, compared with the energy-saving lamps cost recovery cycle is greatly shortened.LED industry accumulation of industry advantage by LED ball steep light this breakthrough rapid burst.Across the LED lighting of the "divide", in conformity of the general public to purchase stage, entered the Jeffrey?"Tornado" Moore said.
In the center of the rotations and products of the company have the opportunity to explosive growth, as the process of buying public but this is only a few lucky ones.Large-scale manufacture of industrial products, tend to be highly convergence and alternative, in the end is often outshine others or BingDi flowers, the rest may be the fate of elimination.LED bulb light is not exceptional also, on the market all kinds of LED bulb light, have different prices, a variety of shapes, ranging from power parameters, the performance is different, but there is a characteristic, that is they are difficult to distinguish themselves from the vast guanding sea.After the rotations, lucky came to oz, most companies and products can only stay in the chaos after the storm, Kansas.
Who is the lucky dog?When most lighting manufacturers in the hesitation is go online or entity dealer channels, the dealer channels of the struggle to give several points of profit, also give enough profit for the game how to apportion and dealer inventory risk, IKEA has quietly on 39.9 yuan RMB ball bubble lamp, and October monthly global sales or has exceeded 8 million, and 10 million is only a matter of time.And in the same period last year, China's monthly shipment of more than 1 million ball bubble lamp manufacturers only sunshine, brightness and TCP three.
Between two differential pressure great pressure zone, the local wind speed, the largest of least resistance to eventually become the typhoon eye of a storm.Ikea flat supply chain structure, save a lot of intermediate costs, without consideration of the value chain profit distribution, without having to worry about channel inventory risk, make similar products in the terminal price is very competitive.LED bulb light of rotations quickly spread, and IKEA is obviously the stepped into the storm's eye.On the game, distributors through brands.
The storm in the market marketing
Traditional marketing needs to consider product, every link from production to consumption, most of the work is in thinking about how to increase sales.In the storm, however, the only need to do one thing: production, production, production.In the storm, strong consumer demand, if you don't take the order, the enterprise competition will take away.In microcomputer storm in relational database, the oracle beat main competitor Ingres company, the reason is that, in the face of the storm, oracle ellison offered to an increase of 100%, and is a rational Ingres proposed only 50% growth.It is conceivable that the final result of this paper readers most people know that oracle, but who has ever heard of this company I begin?
The future of the global LED ball bubble market share
Back to the topic of our discussion, the Japanese market sales fell more than 2700, ten thousand a year once LED ball steep light, it was exciting, for industry, digital now looks is a special market segment, however, excessive focus on market Japan failed to timely adjust the marketing strategy of the enterprise will obviously wrong lose more global mass market.And space of the future growth of the global market is also expanding, and passing by dozens of enterprise broken the scene of Japan LED ball steep light market, global market share of the market will be more concentrated, there could be 2014 shipments of two to three years more than 100 million giant, more unfortunately, the first and second place far away.
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