China's furniture industry has been in embarrassing situation

Is the "better-off, ratio descend enough to spare" awkward situation, mid-range furniture brand is various, species diversity, lack of high-end furniture brand even absence.So China's furniture industry want to have a place in the international market has a to go.So how should Chinese furniture brand to the international market?


In the process of international trade, the importance of honesty.In doing furniture industry, it is impossible to make no mistake completely.Not quality problem, even with the problems of communication between foreign buyers or price problem, and some unexpected events, such as the loss in transit, and so on reasons, will bring some negative effect.So it is particularly important to solve these problems.


Innovation to make enterprise go further, China has been in production, but it is difficult to achieve innovation power.Many Chinese products in the world is a "cheap", "shanzhai" on the label.So it is particularly important to to furniture enterprise innovation, only innovation can make enterprise have a new life.


So how to protect innovation?This is a very real problem, the realistic national conditions in China, the intellectual property rights are not respected in many industry, and also in the furniture industry.Intellectual property rights can not get respect, the following two reasons, first, China's current market situation determines that we are in the protection of intellectual property rights of "primary stage", to change, such experiences a long stage.Second, it is an inevitable stage of development.In fact foreign property disputes also continuously, is not unique to China.China is a gap, and very promising, Chinese companies will have to very good process, when enterprise development to a certain stage, will inevitably produce the change of survival, the Chinese enterprise will make the world respect.


With integrity, innovation, combined with the service and quality, the brand will be to develop.Chinese enterprises should be out of a road in line with their own characteristics, in the fierce competition in today to get long-term development.