The global economic crisis is so wide,and the growth of China's economy continues to slow and the overall economic situation is not very optimistic. International home building materials enterprises are seeking overseas market and domestic market is affected by the real estate regulation policy, household building materials demand is relatively weak. But challenges is not lack of opportunities, in this case, cupboard manufacturers should calm down.
1, economic decline, the limited as a whole
China economic decline in a short period of time has been an irreversible trend, price index of sharply rising has had a huge impact on spending, is almost all industries are affected, ambry industry is not optimistic.
2, real estate regulation change ambry industry pattern in the future
China's real estate regulation of household building materials industry has had a huge impact, ambry industry is natural and inevitable. On the one hand, real estate regulation, directly cause building materials demand; Affordable housing, on the other hand, the low end of the building demand big space in the future.
Over the next five years, China plans to build affordable housing will be 36 million sets, with the low end of the positioning of the requirements listed in succession, the pattern of household building materials industry in the future will have a major impact.
3, the European economic crisis, has foreign household new power for the Chinese market
Europe's economic crisis in Europe overall decline in spending power, to household building materials industry will form a certain degree of impact. The most direct is the decline in spending power of Europe, European brands certain to seek overseas development new markets, China naturally become the brand of choice.
Integration of foreign brands into China showed a trend of more and more hot, these brands to enter the Chinese market in China caused a big change for the future. Domestic ambry company with international current strength is far from mature brand phase resistance, vulnerable to a certain extent inevitably.
4, the appreciation of the renminbi caused the export is blocked, creating domestic household new forces
The appreciation of the renminbi is a factor from domestic is very large, far-reaching impact on export-oriented household enterprises. Surely export is blocked, certainly not. Instead, sale in domestic market. So domestic household building materials market in their most direct challenge.
Global economic situation and China's domestic economy environment under the dual pressure, ambry industry faces great challenges and tests already, but it also contains a certain opportunities. Ambry enterprise need to resist pressure, grasp the market law of development and the economy is headed, adversity to prosperity, out of the road of the brand.
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