"Organic vegetables distribution network project planning and implementation

"Organic vegetables distribution network" the essence of project planning and implementation is to be built and perfected the nine subsystem, and on the basis of system integration and system integration, the balance of the system as a whole, loop, benign operation. The train of thought, not only suitable for organic vegetables network distribution project, planning and implementation of all marketing programs have the same meaning.

Network distribution "organic vegetables" is a systematic project, which is composed of the following nine subsystems: production procurement systems, processing and storage system, information networks system, flow distribution system, market channels, brand communication, customer service systems, financial systems, team management system.

Many people have done marketing actual combat or marketing planning, marketing thought system is the big enterprises and companies using the planning idea of fit, actually otherwise. Many small and medium-sized enterprise marketing planning is not successful, marketing actual combat is not persistent, because the lack of systematic marketing thinking, not to whole system in the perspective of the whole marketing process, and ignore the other tends to be prominent, cause marketing system imbalance and failure.

As small and medium-sized enterprises (smes) on various aspects resources may be, is not the sound subsystem, however, tangible resources can be gradually integrate, must first have the intangible intellectual resources, system framework of marketing thinking must possess. Limited to conditions, each subsystem can't referred to as independent units, but as the system is an organic part subsystem, must have the specialist is responsible for, or have someone part-time, and constructing perfect classification subsystem based on subsystem of phased goals, standards, processes, on this basis, realize the balance of whole system benign operation cycle.

In the concrete implementation, according to the stage of development and market demand, can highlight, focus and commitment to strengthen the construction of a subsystem; According to resource integration ability, can in order to strengthen the overall system architecture improvement, strive for each subsystem is responsible for, have special target, have a professional process; Based on system thinking, can be diagnosed at a particular stage marketing board, make the whole system in the long board and short board in balance.

As the enterprise resources and the change of market environment, organic vegetable marketing system can gradually upgraded version, in order to constantly create enterprise overall market competitive power, make enterprise overall competitiveness, realize the enterprise long-term development.

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